CreateSpace, Lulu, Amazon, and You
Indhold
An introduction to publishing with Print On Demand (POD)
> Tilbage til arrangementssiden
Objectives
- To introduce the concept of Print On Demand
- To demonstrate the publishing process using POD companies CreateSpace and Lulu
- To give information regarding income through royalties and the US tax department
- To provide advice about marketing self-published works
Main topics
- Introduction
- What is Print On Demand?
- An inside look at POD: The Espresso Book Machine
- Getting started with CreateSpace
- Setting up an account
- The member dashboard
- CreateSpace, the IRS, and you
- Entering royalty payment information
- US Tax identification number: TIN/EIN
- US Tax forms SS4 and W7
- US Tax form W8-BEN
- Submitting your TIN/EIN to CreateSpace:
- Receiving royalty payments, and holding royalty payments
Some technical matters...
- Books
- Interior: Trim sizes, page count, margins, bleed, images
- Interior: Setting up your document
- Cover: Creating a cover file, downloading cover templates
- CDs
- Technical specifications
- Artwork specifications, downloading templates
- DVDs
- Technical specifications
- Artwork specifications, downloading templates
CreateSpace and BOOKS
- Let’s publish a BOOK…
- Physical properties
- ISBN
- Interior: Creating a .pdf and uploading it to CreateSpace
- Cover: Creating a .pdf and uploading it to CreateSpace
- Submitting files for review
- Sales information
- Sales channels, royalty calculator, ProPlan, completing setup
- File review by CS
- Proofs: Ordering and approving
- Your book LIVE
CreateSpace and AUDIO
- Let’s publish a CD…
- Title information
- Track listing and submission options
- Universal Product Code (UPC)
- Artwork: Uploading
- Completing setup: Submitting files for review
- Sending materials
- Sales information, setting a list price, sales channels, and MP3
- File review by CS
- Proofs: Ordering and approving
CreateSpace and VIDEO
- Let’s publish a DVD
- Title information
- Universal Product Code (UPC)
- Artwork: Uploading
- Completing setup: Submitting files for review
- Send sending materials
- Sales information, setting a list price, sales channels, and VOD
- File review by CS
- Proofs: Ordering and approving
Lulu demo
- Demo video
Getting started with Lulu
- Publishing options
- Setting up an account
- The Lulu Dashboard
- Let’s publish a BOOK
- Title information
- Options (physical properties)
- ISBN
- Interior file: Uploading to Lulu
- Cover file: Formatting, bar code placement
- Project description
- Royalties for physical and electronic products
- Review and submit
- Distribution options
- Proofs: Ordering and approving
- Lulu payments, PayPal, and tax information (W8-BEN again)
- CreateSpace vs. Lulu – some thoughts…
Marketing self-published works
- 10 Marketing tips
- Get a website
- Pre-release discounts
- Give away free stuff
- Treat people like people
- Review copies
- Online communities
- Branding
- Business cards, postcards etc
- Get people talking
- Online social networking
- VistaPrint website
- Amazon Author Central
- thezonebook.com
- thezonebook.com explained
- what-if-world.com
Conclusion
- Useful links and my contact details
- The possibilities…
